The Challenge

AUSTRALIA – CANADA – CHILE – NEW ZEALAND – SOUTH AFRICA – USA

During 2003 a decision was made that launched this unique show. The most influential wine judge from each of the leading New World wine countries was invited to list their top 100 wines covering 16 typical varietal classes. The objective was to establish the Nation of Show by judging and nominating Wine of Show, Red and White Wine of Show and a range of gold medals. The New World nations were chosen in light of their proven quality coupled with their judge’s view that there was sufficient range to compete and to win.

Judged By Numbers

Annually the judges make their selections in light of their intimate knowledge of their own nation’s wines. Following that the head office in Australia sends out the invitations to compete and the wines are shipped to a secret location in Sydney. During August the judges convene for a week in Sydney and when they go home they are unaware of the winners until the embargo date. Everything is judged blind by numbers!

Trophy Presentation

In October each year the trophy presentation formal dinner is held in Sydney. The guest list features the winning winemakers, the sponsors, importers, local representatives, dignitaries, wine lovers and the Ambassadors and Consuls General of each visiting country. The results are released to all participating wine companies and to media around the world.

Thinkers & Drinkers

The following day all 600 entry wines are featured in a large public tasting event in Sydney titled Thinkers & Drinkers. Generally 500 guests and members of the media attend to sample the choices made by the six judges. From time to time trophy dinners and tastings are held in the competing countries and future plans include expansion into Asia and Europe as awareness increases..