The future is pink – well, it’s looking pretty rosy at least.
Go back a decade and ask yourself who would have thought that rosé wines would be such a big deal in 2017? Not many; especially not anyone who had associated rosé wine almost entirely with insipid white Zinfandel. Instead of substandard, sweetish wines, we now have a range of styles and grape varieties to choose from, and aren’t we doing just that?
Rosé searches on Wine-Searcher have grown steadily over the past five years, with several wines breaking into the regular list of most searched-for wines. Some of this has to do with fashion, at least superficially. Several of the wines on the list have some kind of celebrity connection, but that’s not the only reason for the enduring popularity of pink wine.
In one sense the boom in interest in rosé is a pleasingly bottom-up effect – a decade ago, sommeliers and wine writers didn’t really take rosé seriously and only really climbed on board the bandwagon once consumer sales had forced the issue into the headlines. The celebrity tie-in effect of Brad Pitt and Angelina Jolie buying Château Miraval in Provence also primed interest, and we are currently enjoying peak interest in pink wine.