The Benefits of Participating for Wine Estates

THE SIX NATIONS WINE CHALLENGE – WHY PARTICIPATE?

Its easy to group The Six Nations Wine Challenge in the general “Wine Show” classification – and whilst we conform to the standard tried and tested methodologies of 1) absolute blind tasting, 2) recognition of winners via Trophy, Double Gold & Gold medals & 3) a Trophy Awards Dinner,  The Six Nations Wine Challenge is more than a conventional wine show. Indeed, according to Bob Campbell – New Zealand Master of Wine,  “Because the wines are all selected by each of the judges the standard of wine quality must surely be higher than any competition of this size in the world”.

The Key reasons and associated benefits of participation are listed below in bullet form to help clarify any questions you may have. Once you have read through these, please read on for an insight into the intricacies and unique attributes of this amazing Wine Challenge.

THE BENEFITS IN SUMMARY

Trophy winners will be recognized in a Six Nations Wine Challenge 2017 Awards Special Section Publication with exposure into 14 Countries – October 2017 edition.
See “How are the results announced” section below.

All Trophy, Double Gold & Gold medal winners as well as White Wine of Show, Red Wine of Show and Wine of Show awards are published on www.SixNationsWine.com.au in October 2017 after the announcement of the Winners at the Trophy Dinner.

All winners are recognized in numerous consumer and wine related media partner outlets as well as having the results distributed through our PR networks & respective wine publications of the Six Representative Judges.

Wines entered are evaluated by 6 of the most prominent and well knows Wine Judges in the New World including Huon Hooke (Australia) , Bob Campbell MW (New Zealand), Michael Fridjhon (South Africa), Patrick Comiskey (USA), Christopher Waters (Canada) & Eduardo Brethauer (Chile)

All wines entered, not just medal winning wines, will receive exposure throughout the year on Sixnationswine.com.au, as well as on the official Sixnationswine.com.au Facebook, Instagram and Twitter pages.

Dedicated trade only invites will be circulated to all major Sydney & Melbourne (TBC) on premise venues inviting key wine trade (wine buyers and wine educators) to attend the Trade Wine Tastings held prior to the public events. We are also in discussions with Sommeliers Australia to have their participation in 2017 (TBC).

All award winners are invited to pour at the Thinkers & Drinkers Trade & Public sessions, which is consistently a sell-out event (500+ consumers) each year and draws a young, affluent demographic.

Reustle-Prayer-Rock-wine
wine show

The Six Nations Wine Challenge is engaging with your domestic wine regional bodies and associations to generate increased awareness of the Challenge as well as your specific participation. Our aim is to see increased attention for award winning wines with participating Vineyard and Vintners Associations throughout your country, whilst lifting your regional profile domestically & internationally.

All medal winning wines receive a certificate of participation listing the wines particular class and award. Trophy Winning Wines are awarded Trophies at the Prestigious Awards Dinner held in October in Sydney, attended by Ambassadors, Consuls General and High Commissioners as well as other influential wine personalities and wine lovers. These tokens of participation are very highly regarded and can be displayed in tasting rooms and at winery events.

Uniquely designed Six Nations Bottle stickers are available to all Trophy, Double Gold & Gold medal winners, as well as Wine of Show winners.
Read more about these medals below.

All Medal winners will receive a Six Nations Marketing Promotional Kit to assist with maximising their achievements.

Through a unique partnership forged with HIP Media, a leading Australian based Wine media company, from 2017 onwards, all results will be included as a supplement to their bi-monthly & quarterly publications to markets including Australia, New Zealand, Hong Kong, Singapore & Dubai (South Africa, America, China, Singapore and Indonesia coming soon):

  • 18000 + hard copies
  • 45000 + readership
  • On & off premise readership
    • Trade Management, head buyers, decision makers & hospitality professionals
  • Digital engagement
    • 17000 + monthly users
    • 27500 + average page views
    • 14000 + EDM subscribers
    • 5500 + Facebook users
  • Key benefits include:
    • Highest circulating trade publication in Australia
    • First & only sommelier magazine published in 14 countries
    • Hospitality professional focussed
    • Key information & education platform

We are looking to further this partnership into a dedicated publication with Explore Drinks (TBC) (www.exploredrinks.com) – more info will be posted as relevant.

Notes and input from the Judges (where available), as well as scores and comments are available to everyone who submits an entry (available upon request)

Lastly, in wine there is wisdom, but in awards there is prestige. And prestige is priceless, in the pursuit of excellence.

FREQUENTLY ASK QUESTIONS

Each country has a team of 100 representative wines ONLY, which are spread across 16 different wine judging classes, these being:

  • Class 1 – Sparkling Wine
  • Class 2 – Riesling
  • Class 3 – Other White Varieties – Aromatic Styles
  • Class 4 – Sauvignon Blanc
  • Class 5 – Chardonnay
  • Class 6 – White Blends
  • Class 7 – Other White Varieties – Non-Aromatic Styles
  • Class 8 – Pinot Noir
  • Class 9 – Merlot & Carmenere
  • Class 10 – Shiraz/Syrah
  • Class 11 – Cabernet Sauvignon
  • Class 12 – Other Red Varieties 1 – Light to Medium Bodied Styles
  • Class 13 – Other Red Varieties 2 – Fuller Bodied Styles
  • Class 14 – Bordeaux Blends
  • Class 15 – Other Red Blends (Non Bordeaux)
  • Class 16 – Dessert Wines

Price point and commercial quantity produced are never taken into consideration. Indeed we often see $40 wines upstaging $200 + bottles of wine. These are the merits of blind tasting. To take things one step further, our Judges never know the final list of participants from their own country, and once all Six nations wines are received, configured and marked for judging, the wines are strategically positioned so as to give a constant spread across the countries (ie, you’ll never find 2 wines from the same country next to one another).

Since the inception of the show in 2003 when it was known as the Tri-Nations Wine Challenge (Australia, New Zealand & South Africa), we have always reserved all stewarding and staffing positions for leading Sydney based Sommeliers, Winemakers & Wine Professionals. These wine professionals who dedicate their livelihoods to the industry ensure a seamless challenge year on year. For the past 4 seasons, Mr Christopher Rose from Glass Brasserie in the prestigious Sydney Hilton Hotel has been our head steward, partnered by Mr Tony Venn from legendary celebrity Chef Neil Perry’s Rockpool restaurant. We are firm believers in exposing these wine professionals, often decision makers to this truly unique line up of the world’s best wines.

We break the mould significantly in our basic philosophy.

Wine Shows around the world have an open-door policy –  any winery, big or small, listed or private, long established or new to the industry can submit their wines and participate. And whilst this has many established benefits to producers, the Six Nations Wine Challenge has always sought to differentiate its participants by not confirming to this model.

The Six Nations Wine Challenge celebrates exceptional producers from the participating nations. To be selected to participate is an accolade in its own right – these wines are considered to be amongst the best of class & vintage per country. Our entry criteria are simple – produce amazing world class wines of the highest quality consistently, worthy of representing your country on a world stage and you might receive an invitation to compete from one of your countries leading wine authorities. Each country has a team of 100 representative wines ONLY, which are spread across 16 different wine judging classes.

Well, unlike the widely used 20-point scale, or the Robert Parker 100-point scale, we already know before we’ve even unwrapped the 1
st
pallet of stock or commenced setup that we are dealing with “another level” of international wine quality. These wines have been vetted and judged by many of the wine world’s highest regarded wine critics already – so replicating these results defeats the purpose. The Six Nations Wine Challenge is truly unique in our scoring methodology – accordingly we have a tailor-made piece of software developed by a Professor of mathematics that calculates class averages, percentages of wines per class that must be scored and a number of other features – resulting in the judges simply ranking their wines. For more information on how this process works,
please click here

Unlike other domestic and international wine shows, whilst we recognise the highest level of quality of entrant’s wine, we simply don’t hand out medals for the sake of allocating a percentage of medals – therefore a Six Nations Wine Challenge medal is indeed recognition of excellence at the highest level. Accordingly, only 1 Trophy Medal is handed out per category, meaning that there are only 16 Trophies handed out in total. The second placed wine per class receives the ‘2
nd
Place Double Gold’ Trophy – again, only 1 per class resulting in 16 of these medal types in total. The next medal designation is ‘Double Gold’. On average, each class produces 3 Double Gold medals – and this is linked to the average number of wines competing per class. On average, this means a total of 48 Double Golds are awarded in total. Lastly, Gold Medals are awarded according to the overall quality & number of entries per class. The unique software highlights batches of wines that are clustered together after ranking, and vigorous discussion and extended arguments determine the cut-off point per class for Gold Medal awarded wines. On average, 7 wines per class are awarded Gold Medal status.

Given the high calibre of entrants and their prior vetting prior to selection, less than 30% of entries receive Six Nations Wine Challenge medal recognition.

From a consumer’s perspective, having a Six Nations Wine Challenge Medal on a bottle of wine, unlike many other wine show award stickers – removes all doubt and makes the buying decision simple. Ultimately, our collective success is determined by the Wine Consumer, and what better way to instill both brand loyalty and confidence than with this ultimate seal of quality. One of our key focuses is to not only engage with the global wine trade, but to also engage with the global wine consumers in a language they understand by focusing on the importance of strong, relevant communication of the results from the Six Nations Wine Challenge.

Following the private judging during the second week of August in Sydney, confidential communication with all Trophy winners is held thus allowing Trophy winners the opportunity to make preparations to travel to Sydney for the trophy dinner, public tastings and other media related activities. All results are embargoed at this stage. During the second week of October the Six Nations Trophy Dinner and the Thinkers & Drinkers trade & public events are held. Results and trophy winners are announced at the Trophy Dinner. We have plans to include a public & trade event in Melbourne this year (TBC).

Through a unique partnership forged with HIP Media, a leading Australian based Wine media company, from 2017 onwards, all results will be included as a supplement to their bi-monthly & quarterly publications to markets including Australia, New Zealand, Hong Kong, Singapore & Dubai (South Africa, America, China, Singapore and Indonesia coming soon):

  • 18000 + hard copies
  • 45000 + readership
  • On & off premise readership
    • Trade Management, head buyers, decision makers & hospitality professionals
  • Digital engagement
    • 17000 + monthly users
    • 27500 + average page views
    • 14000 + EDM subscribers
    • 5500 + Facebook users
  • Key benefits include:
    • Highest circulating trade publication in Australia
    • First & only sommelier magazine published in 14 countries
    • Hospitality professional focussed
    • Key information & education platform

We are looking to further this partnership into a dedicated publication with Explore Drinks (TBC) (www.exploredrinks.com) – more info will be posted as relevant.

Results are also communicated digitally, accessible via PC or mobile devices, to ensure information is available throughout the year to the largest audience possible – as well as via social media platforms.

KEY SIX NATIONS WINE CHALLENGE STATISTICS

  • Founded in 2003, Started as Tri-Nations. Became Five Nations 2011 100
  • Number of Entries – 600 Participants (100 per Country) 100
  • Number of Classes Judged – 16 100
  • Percentage of Wines entered that are awarded medals – 29%
  • Number of Trophy Medals (Class Winner) awarded in total – 16, less than 3%
  • Number of 2nd place Double Gold Medals awarded in total – 16, less than 3%
  • Average percentage of Double Gold Medals awarded in total – Approx 8%
  • Average percentage of Gold Medals awarded in total – Approx 19%
  • Print Publication of Results – approx 18000+ hard copies (On/Off Premise) 100
  • Print Publication of Results – approx 45000 + Readership (On/Off Premise) 100
  • Digital Engagement of Results – approx 17000 + monthly users 100
  • Digital Engagement of Results – approx 5500 + Facebook & Social users 100
  • Digital Engagement of Results – approx 27500 + average page views 100
  • Digital Engagement of Results – approx 14000 + EDM Subscribers 100

Trophy Dinner Preparation

Last minute checks and changes prior to the Guests of Honour arriving for the 2016 Trophy Dinner – Cockle Bay Wharf, Sydney

Chairman of Judges 2016 – Huon Hooke

Chairman for 2016, Huon Hooke announcing the Winners at the Trophy Dinner

Judith Kennedy (Patron) & Ross Anderson (New Director)

Judith Kennedy – outgoing Founder & Patron (left) with Raymond Sithole (South African High Commissioner – Centre) & Ross Anderson – New Director (Right)